Compaq Computer had big news—a 1U integrated keyboard and monitor that was about 50 percent smaller than its competitors. So what kind of mailing could capture the attention of busy data center managers?

This one—a strong combination of well-chosen premium and targeted messaging—that not only generated sales, but has won three awards to date.
The pieces were done through Epsilon. I created the concept and wrote the copy.

Read the copy

There’s a better way to maximize data center density.
Compaq helps you put it together.
1U at a time.
Intelligent Data Center Management Made Smarter.

It takes a lot of intelligence to run today’s high-density data centers. To maximize floor space, you have to make every U count. That’s why Compaq has developed a full range of innovative, integrated rack products that save valuable space and make your data center work smarter.

The Compaq 9000 Series rack is specifically designed to maximize limited floor space, with options that make data center management easier. They’re built to last – with a heavy-duty steel frame that’s solid enough to rack the heaviest servers. And flexible – with lockable front and rear doors, and a unique frame-and-rail design that supports a vertical mounting position.